Some things are priceless: Bright Card

June 27, 2006 - 9:37am

Host: Michael Silberman

Series: Environmentalism


A credit card that bring us one step closer to Kyoto compliance.A discussion with the co-founders of Bright Card, Professor Jon Isham (of Middlebury College), Andrew Rossmeissl and Jake Whitcomb, about their plans to develop a credit card that combats global warming.

The “Bright Card” will essentially neutralize a consumer’s carbon footprint by automatically investing in “carbon offsets” every time he/she uses the card. We discuss the unique role this idea will play in the broader context of earth-friendly innovation, as well as the importance of youth movements and practical solutions to environmental problems.

Related Links:
What Works
Project Bio Bus
Native Energy

MP3:
Bright Card.mp3
(8.5MB)